August 15, 08 by admin.

Strategy #1. - You Must Understand The Lifetime Value Of Your Clients

Every business owner needs to fully understand the life time value of their customers.

This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer.

The following example will explain why it’s important to know this number: Let’s pretend you own a book store. If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).

Think of how much money you’re missing out on if you were thinking of only one transaction?

Let’s take a look at another example: John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!

By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he’ll make it up on average over the lifetime of the customer.

Strategy #2. - Build Up Your Customer List

Always collect their names, emails, and other contact information from your customers.

How will you stay in contact with your customers if you don’t collect your information? And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!

And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers’ purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.

Don’t you remember getting them? And when you received these catalogs you would find a comfortable place to relax with pen in hand checking off or earmarking the items you would later order. This enabled these companies to make more money from their customers.

Another way to get your customers to give you their contact information is by having a monthly drawing in which a prize will be given. It will amaze you how many names you could collect by doing this.

Let’s say you own a restaurant, you can offer a free dessert to everyone who drops their business card into a fish bowl. It’s not impossible to collect over 1000 names over the course of a month. How much will a dessert cost? $2 - $3, if that much. If all business owners were to implement this marketing strategy alone, they would be protecting their businesses in the face of stiff competition. They could send out snail mail to their customers with special offers on slow nights and watch them come flocking in.

This can also be done with emails and faxes. You want to generate more business? No problem. Send out a special promotion.

Strategy #3. - Develop A Strong Relationship With Your Prospects And Clients

If you want to generate new business that you can keep for a lifetime then you’d better make it a number one priority to keep in touch with your customers. The reason you’d want to do this is so that you can remain at the top of mind with your clients. When they’re ready to buy, you’re the one they’ll think of first.

It’s not unusual to hear cases in which a business will send out newsletters to their customers for years before they buy. You want to position yourself in such a way that when they’re ready to buy — you’ll get the sale.

The lesson here: keep communicating and following up with your customers until they’re ready to place an order with you.

About the Author: Yves Marie Danie Baptiste is an expert in small business marketing. To learn how to increase profits in your small business, visit: http://tinyurl.com/5nkul3.

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August 15, 08 by AbunzaPower.

A Call To Action

There are times in ones life, where standing at a cross road we have a choice in front of us. This choice may be a significant, life changing decision, or it could be one of many small, less significant choices. In fact, we come across these smaller choices everyday.
While these choices, or crossroads, which we find ourselves at everyday, seem insignificant, they are all part of the path we are following in life. Go straight; turn right, or left, which is correct? Well if we are going to the corner market, we know the correct way to go.

But what we are talking about here is small life forming events. A small call to action, maybe, the difference between right and wrong. Maybe these small choices will be the difference between success or failure, or happiness and regret.
One thing I do know, they all add up to where we’re at in life.
Can you look back in time and reflect on the small things that have led you to where you are? I should have done this, should not have done that. That’s right, we all have them, I know I do!

We all know about the bigger choices, they can have a huge impact on our lives. Whether or not to stop drinking and call a cab, not to blow half your paycheck at the racetrack, not to act on the advances of another when you’re married. YOU KNOW!! These things we can’t go back and change now, but we do learn from them, well some of us anyway. Some of us keep making the wrong choices, over and over again, even when we know it’s the wrong choice.
We need a Call to Action!!

Standing by and watching, as the world goes by. Many people do just that, sad, but true. Never choosing to make a change for the better, or to stop doing things that hold us back.
We need a Call to Action!

Man, if I would have just….. I could be in the house of my dreams, or the car I’ve always wanted, or have the man/woman I deserve a meaningful relationship with, I could have the money to live well instead of being broke. These are the things we want, and the choices were right in front of us when we were standing at that crossroad. It was the Call to Action, but we chose not to take it.

Is it not time to stop, and listen?
To stop wasting time, and start enjoying life as it was meant to be enjoyed?
When you hear the Call… take the action.
No more kicking the tires… drive the car!
Seize the opportunity that’s if front of you … and take action!

You know what I’m talking about don’t you?
I learned the hard way, and I would like to help you step out of the box. To help you take the action that will change your life. I heard the call, I am an Internet Marketer, and have taken the necessary action to achieve the things in life that are important. You can do the same.

I hope you found this blog stuff helpful or at least can now hear your call. Leave a comment if you like, and visit my business site. More to come.
Thanks much,
Derek

www.Abunza6FigureIncome.com

Derek Huckobey
AbunzaElite business site

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August 15, 08 by admin.

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August 15, 08 by admin.

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August 15, 08 by admin.

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August 15, 08 by admin.

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August 15, 08 by admin.

Have you discovered yet that 99.999% of the opportunities you read about here are worthless, money-sucking schemes?

If not, you will.

The majority of “Home Based Business” people don’t really want a business - they want the money, and  they want it yesterday. This makes them prey to scammers.

FACT: In less than five years, our company - which actually has a product - has surpassed the following brands in annual gross revenues:

Pixar
Converse
Vans
Maybelline
Head & Shoulders
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Heard of them?

Our company is in an industry that grosses over 200 billion dollars a year. Analysts predict it will grow to over one trillion dollars by 2010. Our company pays 50% of all product sales back to those who help spread the word.
Matrixes? Cash gifting? “Just launched”? Money for nothing?

- Run like hell.

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Posted in Network Marketing, Distributors Wanted | Print | 1 Comment »

August 15, 08 by admin.

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