Archive for the Money Making Ideas Category

BUZZBOT = Make Friends Making Money

Do you know what BuzzBot is?

If not, let me explain it to you.

Web2 has just launched its beta testing of the BuzzBot.

The BuzzBot is a little icon or platform that sits on top of a webpage.

With it you can place a rating of the site you are viewing or place a comment or interact with
other members of web2 or Put up Blogs.

This is only the beginning. The buzzbot will be introduced to the site owners by Web2 to
see if  they would like to have the free download themselves so they can see
what comments and ratings are being left on their sites.

Your comments will be monitored and if the site owner joins, you may have scored a signup in
your downline if you left a comment on the page.

On top of that the site owners may want to advertise through the Web2 site as well and this
will be included in the income for affiliates.

The Web2 site is a state of the art social networking site now. They are working hard
to get it all ready for a full launch in August . The site is professional and we
all cant wait till it is all fully functional. This is unbelievable you should see it.

The Web2 site is Free to Join and the BuzzBot is Free to Download
It can only be used with Internet Explorer for now. More Browsers in August.

The only cost involved with this program is the Pro Upgrade in August which you can choose
to do. You can remain a Free member if you choose.

Millions of people will join this, this is social networking on every website on the internet.
Plus a huge opportunity for those fortunate enough to join early on.

There still is time for you to join
before millions of people do (don’t be fooled millions will join)
so don’t hesitate, be wise and just secure your position here today for free.

http://viralurl.com/glorydays/bb

I hope to see you inside.

Your Friend In Success,
Eddy Maes

MLM MACHINE #13 — Where To Place Your 1″ Ads For Less Than $5.00

This report, “Where To Place Your 1″ Advertisement For Less Than $5.00″ is one of 15 reports contained in the series, “How To Build A Lean, Mean MLM MACHINE. . By Mail.” If you have not purchased the entire set of reports, I urge you to do so at this time so you can take full advantage of this program.

There are hundreds of small mail order type publications where you can place 1″ or 2″ ads very inexpensively. If you are promoting the MLM MACHINE reports, this is a very inexpensive way for you to get started.

You will note that most of these publications require less than $5.00 for a 1″ advertisement (ad). If you place an ad in these publications, you will receive three benefits. First, you will probably get a few orders. Secondly, you will normally get a “checking copy” of the publication. And Thirdly, you will probably receive many offers from other people who have read your ad. It’s a nice way to get “educated” in the mailorder business.

The listing below is sorted by cost/circulation. In that way, you can see immediately what publication will circulate your ad for the least amount of money. To place an ad, simply use the small space ads contained in our report, “MLM MACHINE LAUNCHING Pad Kit” and strip or paste your name in the space provided. When you get an order for the reports, send it out with a copy of the MLM MACHINE flyer. That way, you can develop repeat business by selling the entire MLM MACHINE at $25.00.

NOTE: These prices were accurate when this report was first published, but you should write the publications you are interested in advertising with and get their latest circulation/pricing information.

No Publication Address City St $Cost/circ. Circ Cost/inch Publisher’s name

  1  Awesome Adsheet            Box 4916   Panorama City Ca 91412                3.00   10,000  0.0003          Exciting World
  2  Buy-Sell Opportunities     Box 201406  Bloomington Mn 55420                 2.00    5,000  0.0004          Dave Meyers
  3  New Dawn Technology        8392 Yorkshire, Anaheim Ca  92804                6.00   15,000  0.0004          New Dawn Tech.
  4  52 Weeks                   6006 Greenbelt Rd, Greenbelt Md  20770          12.00   26,000  0.0005          Richard Kind
  5  Atlanta Adsheet            2980 Delmar Ln, Atlanta  Ga 30311                1.00    2,000  0.0005          Lisa Lamb
  6  Peoples’ Advertiser        91 Ames St     Boston Ma  02124                  4.00    8,000  0.0005          Stewart Enterp.
  7  $1 Per Inch Adv.           8581 Twana Dr, Garden Grove,Ca 92641             1.00    2,000  0.0005          Dick Swan
  8  Christian M.O. Digest      PO Box  427, Riva Md 21140                       3.00    5,000  0.0006          Ray Goff
  9  Limelight                  PO Box 249, Quincy  Il 62306                     3.00    5,000  0.0006          J&M Enterprises
 10  Mario’s Crystal Adv.       PO Box 456, Cranford NJ 07016                    6.00   10,000  0.0006          Mario Borsellino,J
 11  Janet’s Ads                PO Box 226, Vanceboro NC 28586                   2.00    3,000  0.0007          Janet’s Products
 12  Wise Owl Ads               PO Box 29422,  Baltimore Md 21213                2.00    3,000  0.0007          S.O. Jolly
 13  “Ad”-Venturer              35 Edgewood Rd, Portland Ct 06480                2.00    3,000  0.0007          C.E. McNiff
 14  Dutch Treat                2985  Bronco Ln, Norco    Ca 91760               7.00   10,000  0.0007          Anne Marieke
 15  Ed Canty’s Carolinian Ad   4828 Zorich Dr, Charlotte  NC  28227             7.50   10,000  0.0008          Ed Canty
 16  Entrepreneur’s Digest      PO Box 3224, Oshkosh Wi 54904                    9.00   12,000  0.0008          Entrep. Digest
 17  Thru the Looking Glass     PO Box 467, Shillington Pa    19607             12.00   16,000  0.0008          Image Marketing
 18  Torontos Success  Ad       706 Ridge Rd. W, Grimsby  On  L3M4E7            15.00   20,000  0.0008          Success Strategies
 19  Laurie’s Ads               1425 Stabler Ln,  Yuba City Ca    95991          8.00   10,000  0.0008          Laurie J. Wright
 20  Northern Lights Ad         117 W Harrison, Chicago Il    60605             20.00   25,000  0.0008          Dan Beckett
 21  Tami & Joseph’s Mo Mkt     Box 154, Lincoln City Or 97367                   8.00   10,000  0.0008          Vita
 22  The Int’s Small Bus Ad     51578 Ond St, South Bend In 46637               12.00   15,000  0.0008          Wiffletree Ind.
 23  The Wizard  of Adz         807 Broadway, Quincy Il 62301                    8.00   10,000  0.0008          J&M Enterprizes
 24  Toronto’s Success Adv      1640 Bayview Ave, Toronto On M4G4E9              8.00   10,000  0.0008          Success Strategies
 25  Calif High Sierra          2615Mo N Central Av, Visalia   Ca    93291       6.00    7,000  0.0009          Calif High Sierra
 26  Excel Adv                  975 Denmore St NW, Palm Bay  Fl     32907        6.00    7,000  0.0009          Roger Coulther
 27  Mail Order Messeng         PO Box 17131, Memphis  Tn    38187               9.00   10,000  0.0009          Mailorder Messg
 28  The Gleaner Adsheet        6429 Gilson Av, N Hollywood, Ca     91606        2.00    2,200  0.0009          Ana Angelescu
 29  Ben Frank’s Almanac        Box 655, Pinellas Park    Fl   34664            12.00   13,000  0.0009          Kelly Publ.
 30  Choice Opportunities       Box 600927,  N Miami Bch  Fl   33160             6.00    6,000  0.0010          Gibbs  Publ
 31  Country Wide Ads           Box 270421, Okla City   Ok     73127             2.00    2,000  0.0010          Graham’s
 32  Covert’s Adv               14 E 900 N, Layton Ut 84041                     10.00  10,000   0.0010          J.L. Covert
 33  Dale’s Rapid Flyer         PO Box 361, Yuba City Ca 95992                   1.00   1,000   0.0010          D.R. Ford
 34  Dollar Daze Adv.           PO Box 213, Greenwood NC    29648                1.00   1,000   0.0010          Bibb Jones
 35  Econo Adsheet              146-15 133rd  Av, Jamaica NY 11436               2.00   2,000   0.0010          Wm.H. Fordham
 36  Fast Start Team Adv        PO Box 70268, Salt Lake Cy Ut 84170              5.00   5,000   0.0010          George Norr
 37  Geneva’s Ad-Sheet          Rt  1, Box 630, Marble Hill Mo 63764             1.00   1,000   0.0010          Geneva Strosnider
 38  Grace’s Ad Sheet           Rt 2, Box 794, Union  Grove Al 35175             1.50   1,500   0.0010          Grace’s
 39  Graphic  Impressions       RR1, Box 12, Ararat  NC 27007                    2.50   2,500   0.0010          Graphic Impress.
 40  Hobbyists & Collectors     PO Box 1051, Quincy Il 62306                     5.00   5,000   0.0010          Clarance Gale
 41  Mail order Adv.            142 Pond St, Wakefield RI 02880                  2.00   2,000   0.0010          T.F. Holland
 42  Mailorder Un-Classified    PO Box 402, Clay Center Ks 67432                 3.00   3,000   0.0010          Rice Publ.
 43  Mail-Courier  Express      PO Box 1505, Richmond Ca 94802                   5.00   5,000   0.0010          Andre Gilliam
 44  Many Happy Returns         6702 Silver  Sage, Ft. Worth Tx     76137        3.00   3,000   0.0010          Pat  Catanesi
 45  Matco Advertiser           415 E Ford Ave.,Baltimore Md 21230               2.00   2,000   0.0010          Matco Enterp.
 46  Mighty Poor Adsheet        2615 N Central Av., Visalia Ca 93291             1.00   1,000   0.0010          Calif. Adsheets
 47  Mo Ca Hobby  Adsheet       2615 N Central Av., Visalia Ca 93291             3.00   3,000   0.0010          Calif. Adsheets
 48  Money Making Adv.          PO Box  600927, NMiami Bch  Fl 33160             4.00   4,000   0.0010          Gibbs  Publ
 49  Northeastern Herald        270 Saratoga Rd Plaza, Glenville NY  12302       2.00   2,000   0.0010          J.L.C. Future Pub
 50  Ozark  Flyer               Box 624, Cherokee Village Ar 72525               1.00   1,000   0.0010          K. Weiland
 51  Patsy’s Gettin’ Place      Box 106,  Carson Tx     75636                    2.00   2,000   0.0010          Patsy Martin
 52  Rosebud Adsheet            2091 NW 21st Terr.  #7-107 Stuart, Fl 34994      1.00   1,000   0.0010          Andrea Lotak
 53  Second Income Ntwk.        Box 1382, Alameda Ca 94501                       5.00   5,000   0.0010          Ray Thomas
 54  Sun Coast Adv              PO Box17672, Tampa Fl 33682                      1.00   1,000   0.0010          Terry Baker
 55  Target Advertiser          9078 Eglise Ave, Downey Ca 90240                 2.00   2,000   0.0010          Thms Mongeon
 56  The Happy House Adv        PO Box 414, Altus AR 72821                       3.00   3,000   0.0010          Peter Rothe
 57  The Leader                 PO Box 27, Lawrenceburg Ky 40342                 5.00   5,000   0.0010          The Leader
 58  The Leap Ahead Adsht       1019 Utau Ave, Libby  Mt 59923                   2.00   2,000   0.0010          Bonnie J. Wood
 59  The Mailorder Jungles Ad   PO Box 5521,  Stockton Ca 95205                  5.00   5,000   0.0010          P. Lyons  & Asso
 60  Today’s Riches             21854 North Dr., Nuevo Ca 92367                  2.00   2,000   0.0010          Riches
 61  Unicorn Express            8640 Guilford Rd., Columbia Md 21046             2.00   2,000   0.0010          Kevin O’Rourke
 62  Mary’s Mail Mart           Box 60, Albert City Ia 50510                     5.00   4,500   0.0011          M.C. Holt
 63  Buckeye Bulletin           PO Box 1188, Fremont Oh 43420                    3.00   2,500   0.0012          Roger Goad Pntg
 64  Carver Country             36 Indian St., S Carver Ma 02366                 6.00   5,000   0.0012          N. Malinowski
 65  Flamingo Advertiser        9122 S Fed.  Hwy 173,  Port St. Lucie Fl 4952    6.00   5,000   0.0012          Andrea Lotak
 66. Idea Digest                PO Box 80, Foyil Ok 74031                        9.00   7,500   0.0012          GD Services
 67  Mailorder Dynamite         PO Box 681519, Miami Fl 33168                    6.00   5,000   0.0012          TNT Books
 68  Mo Business  Booster       Box 309, McKeesport Pa    15134                  6.00   5,000   0.0012          Mark McClellan
 69  The Kitchen Table Adsh     PO Box 190, Ridge Ny    11961                    6.00   5,000   0.0012          Peter A. Wigger
 70  The Silver Sheet           PO Box 776, Park  Ridge Il       60068           6.00   5,000   0.0012          R&Z Publ.
 71  Success Advertiser         2067 S. Linden Ave Springfield Mo 65804          5.00   4,000   0.0013          W.G. Smith,
 72  The Big Ad-Sheet           PO Box 3087, Jekyll Island Ga 31520             10.00   8,000   0.0013          Profit Gens
 73  California Adsheet         2615 N  Central Ave., Visalia, Ga 93291          2.00   1,500   0.0013          Calif. Adsheets
 74  Christmas Journal          PO Box 354, Christmas Fl 32709                   4.00   3,000   0.0013          Bob Constable
 75  Image                      6702 Silver Sage, Ft. Worth Tx 76137             2.00   1,500   0.0013          Pat Catanesi
 76  Jeanne’s Mo Clipboard      PO  Box 424, Morganville NJ 07751                4.00   3,000   0.0013          Joe Reinbold
 77  Life Line                  Rt 1, Box 153, Knob Noster, Mo    65336          4.00   3,000   0.0013          Joe Patillo
 78  Phoenix  Mo Ads & Opp      PO Box 9762, Baltimore Md 21284                  4.00   3,000   0.0013          Tom Suit
 79  Spg Valley Advertiser      Rt 1, Box  187, W. Baden In 47469                4.00   3,000   0.0013          DMC Publ.
 80  Superior M.O. Adv.         17047 Gothic Ave, Granada Hills Ca 91344         2.00   1,500   0.0013          Superior Services
 81  The Hurricane Fleet        4808 S.  Ocean Blvd., Myrtle Beach SC 29575      4.00   3,000   0.0013          John Carpenter
 82  Town & Country  Adv.       PO Box 212, Shelbyville  Tx 75973                4.00   3,000   0.0013          Southrn Svc. Co
 83  Whirl Wind Adv.            5375 SW 40th  Ave #205 Ft. Lauderdale Fl 33314   2.00   1,500   0.0013          W.J. Weir
 84  The Chesapeake Adsheet     1511 N Broadway, Baltimore, Md 21213             7.00   5,000   0.0014          R. Dandridge
 85  Ultimate Advertiser        2024 Sullivan Trail,  Easton Pa 18042            7.00   5,000   0.0014          Eric Snyder
 86  Baldy’s Big Bend Adv.      PO Box 20194, Tallahassee   Fl 32316             2.00   1,400   0.0014          Harry Pinson
 87  Carolina Trade Winds       522 North, McClure Pa 17841                      5.00   3,500   0.0014          Rhonda Wagner
 88  Mailorder Fantasia         522 North,  McClure Pa 17841                     8.00   5,500   0.0015          Worldwide Ind.
 89  Ad Affair                  PO Box 6782, Orange Ca 92613                     3.00   2,000   0.0015          Sundance Accept
 90  Calif Mail Gazette         Box 508, Duarte Ca 91009                         6.00   4,000   0.0015          Gold Service
 91  Direct Mail Business       PO Box 1343, Lake Worth   Fl 33460              15.00  10,000   0.0015          Broadway Publ.
 92  Dir. of Opportunities      Rt 1, Box 10790, Madisonville Tn 37354           6.00   4,000   0.0015          William Lee
 93  Fay’s Business Builder     348 Puuhale Rd,  Honolula Hi 96819               3.00   2,000   0.0015          Fay & Jim  Hoilien
 94  Home Business              PO Box 1922, Sumas Wa 98295                      3.00   2,000   0.0015          Home Business
 95  Little Cheaper Peeper      PO Box 115, Clinton Tn 37717                     3.00   2,000   0.0015          HTM Subsidiaries
 96  Mail Ideas Plus Adsheet    319 W.  Norris St. Philadelphia Pa 19122         3.00   2,000   0.0015          MS Mart
 97  Mailorder Treasure         1741 S. Horne St., Oceanside, Ca 92054           3.00   2,000   0.0015          United
 98  One World Advertiser       PO  Box 66164, Albany NY 12206                   3.00   2,000   0.0015          Lumal Mktg Gp
 99  288 Kennendale   Tx  76060               4.00   2,000   0.0020          Darrel Scheiske
223  Plain-O Ads from Plano     3316 Kingsbridge Dr. Plano Tx 75075              2.00   1,000   0.0020          Gwen-Franklin
224  Polly’s  Bulletin          PO Box 495, Rockville  Ct 06066                  4.00   2,000   0.0020          PG Aldridge
225  Pony Express Adv.          12533 Pony Express Knoxville Tn   37922          2.00   1,000   0.0020          E.  Martin
226  Printstop Sales Puller     5406 E. 4th Plain Blvd Vancouver Wa  98661       2.00   1,000   0.0020          Printstop
227  Profit Pack Marketing      PO Box 279, Grover NC  28073                     2.00   1,000   0.0020          Dale Advertising
228  Randy’s Adsheet            504-A  North 7th St Las Vegas Nv   89101         2.00   1,000   0.0020          R.J. Bleicher
229  Redwood Record             245 Mt.Hermon Rd Scotts Valley Ca95066           2.00   1,000   0.0020          Wealth Wise Pb.
230  Road Runner Express        PO Box 42683, Tucson Az  85733                   2.00   1,000   0.0020          Double L  Books
231  Rogue Ads                  PO Box 115, Gold Bch.  Or 97444                  2,00   1,000   0.0020          L&D Enterprises
232  R.L.H. Discount Adv.       PO Box  331, Mt Morris, Mt 48458                 4.00   2,000   0.0020          R.L.H Network  D
233  Sandlapper                 PO Box 400, Williamston SC 29697                10.00   5,000   0.0020          Danny Chasteen
234  Shirley’s  Swappers Guide  PO Box 346, Drayton    SC 29333                  2.00   1,000   0.0020          Faith Gift Shop
235  Silva’s Adsheets           316 W 51st, New  York  NY 10019                  2.00   1,000   0.0020          Silva Publ.
236  Sonlight Advertiser        PO Box 469, Bunn NC 27508                        2.00   1,000   0.0020          Sonlight
237  Special Edition            Box 4456, Hamilton On L8V4S7                     2.00   1,000   0.0020          Niagara Promot.
238  Speedy Kads                PO Box  270421 Okla. City  Ok   73127            2.00   1,000   0.0020          Hal Graham
239  SRNL Advertiser            PO Box 386, Naples NC 28760                      2.00   1,000   0.0020          SRNL Advertiser
240  St. Pete’s  Ads.           PO Box 11656 St Petersburg  Fl   33733           2.00   1,000   0.0020          The Steward Co.
241  Sunset Bulletin            PO Box 187, Oshawa    On L1H7L1                  2.00   1,000   0.0020          Sunset Entp.
242  Super Saver Ads            106 Jackson,  Knoxville,Tn 61448                 6.00   3,000   0.0020          Nesslser Press
243  Supermail                  PO Box 4872,   Greenville  SC  29680             3.00   1,500   0.0020          James Childers
244  Survine’s Servant  Ads     2365 Oswego, Aurora    Co 80010                  2.00   1,000   0.0020          Survine’s
245  Sylvia’s Legs’             36 Chestnut St. Glen Cove NY    11542            6.00   3,000   0.0020          Cedric Naude
246  Tammy’s Mailbag Adv.       PO Box 723, Palo Cedro     Co    96073           6.00   3,000   0.0020          Hartman Entp.
247  Texas Star                 PO Box 769, Freeport  Tx 77541                   2.00   1,000   0.0020          H&H Enterp.
248  The Ad Net Express         1202 Ferndale Dr  Round Rock Tx 78664            2.00   1,000   0.0020          Christy Publ.
249  The Best Deal Adv.         16460 Monterey St  Lake Elsinore  Ca 92530       2.00   1,000   0.0020          T. Mongeon
250  The Blue Star              1425 Stabler Lane #11 Yuba City Ca  95993        4.00   2,000   0.0020          Laurie Wright
251  The Businessman            PO  Box 0281 Citrus Heights Ca   95611           2.00   1,000   0.0020          Wright Entp.
252  The Canadian Connection    Box 4456, Hamilton On L8V4S7                     2.00   1,000   0.0020          Niagara Promot.
253  The Candies Express        PO Box  2241, Batesville, Ar   72503             4.00   2,000   0.0020          E&S Marketing
254  The Clintonian             PO Box 20529, El Cajon  Ca    92021              2.00   1,000   0.0020          Anne L Clinton
255  The Early Bird             Box 1215, Broderick  Ca 95605                    2.00   1,000   0.0020          Easy Street
256  The Gad  About Gazette     PO Box 602, Merrimack NH     03054               2.00   1,000   0.0020          J.E. Leblanc
257  The Green Country Adv      PO Box 1869, Tahlequah   Ok 74465                2.00   1,000   0.0020          Marketing  Conc.
258  The Green River Adv.       PO Box 93, Greensbury   Ky    42743              3.00   1,500   0.0020          Robert A Judd
259  The Lone Star              PO Box 610473 Port Huron     Mi   48061          3.00   1,500   0.0020          O.J. Primeaux
260  The Lynx Advertiser        5723 10th Ave, Los  Angeles  Ca   90043          2.00   1,000   0.0020          Tina A. Smith
261  The  Pay Day Adsheet       PO Box 792, Woodbine  NJ 08270                   2.00   1,000   0.0020          Pay Day Enterp
262  Truth in Advertising       2460 Eglinton Ave. E  Scarborough On M1K5J7      3.00   1,500   0.0020          MO Dealers  Un.
263  Wheat State Adv.           Route 2, Box 5AA Larned Ks 67550                 2.00   1,000   0.0020          Florine Seachris
264  WPB Advertiser             6348 W. 95th St. Oak Lawn Il 60453               2.00   1,000   0.0020          Wesley Pntg.
265  Zebra Express              81 S Judson St Gloversville   NY   12078         4.00   2,000   0.0020          John Marlitt
266  $2Bucks-N-Inch Adv.        Box  2285, Irwindale Ca  91706                   2.00   1,000   0.0020          Nadco
267  The World of Mail Order    PO Box 3087 Jekyll Island   Ga   31520           7.00   3,000   0.0023          Wd. of Mail Or.
268  Willie’s Advertiser        4811 16th Ave. Chattanooga Tn     37407          7.00   3,000   0.0023          W.P. Thrailkill
269  Cactus Courier             Box 17813, Fountain Hills, Az  85269             6.00   2,500   0.0024          R&S Publ
270  Atomic Adlets              807 Broadway #4, Quincy Il 62301                 5.00   2,000   0.0025          J&M Entp.
271  Bucks  Adlet               PO Box 270421 Okla. City Ok 73127                5.00   2,000   0.0025          Hal Graham
272  C-More                     4915 Lotus  Ave, St. Louis       Mo 63113        5.00   2,000   0.0025          W.G. Walker
273  Golden Advertiser          Box 1818, Innisfail AB  T0M1A0                   5.00   2,000   0.0025          Neil Granlund
274  Lady Bug Flyer             PO Box 495, Rockville  Ct 06066                  5.00   2,000   0.0025          P.G. Aldrich
275  New Market Reports         1019 Old  Monrovia Rd  Huntsville  Al  35806     2.50   1,000   0.0025          Patco Mktg.
276  Portland Rose              602 NE Church, Portland Or 97211                 3.00   1,200   0.0025          Pacific Star Pub.

HOW TO MAKE BIG BUCKS WITH ANY MULTI-LEVEL PROGRAM

Multi-level Marketing companies abound by the thousands. A great many well-known economists are predicting this form of selling to become the prevailing method of selling by the turn of the century.

A lot of people have joined multi-level marketing programs and have made a fortune from their efforts. Anybody with just a smattering of ambition and energy can still join up and attain financial freedom.

However, unless you know what you’re doing and how to do it, you’ll probably never make much more than your expenses.

First off, be sure of the MLM company you hook up with - make sure it’s all it claims to be, and that it will not only make regular payments to you, but that it will ship the merchandise to your customers and is going to be around for years to come.

Secondly, be sure that the product you’re promoting has mass appeal - does it sell itself and will people stand in line to buy it. A lot of well-meaning advertising writers advise you to select a product, devise a selling plan and then to work on your plan - but, this will only put you into the shoes of an Eight-Days-A-Week Sales Person. The one product that sell itself, and for which people the world over will stand in line for, is “How-To Information” that explains to people wanting to get rich, how to get rich.

Thirdly, make sure the program you decide upon can be adapted to sales by mail. Believe me, selling by mail is the least expensive and most efficient method of selling there is.

Look at all the ads in the trade papers and magazines - all those trying to sell multi-level programs - what are they missing? Can you adapt your program to “have to have” advertising?

Amway could go with a direct mail circular starting out with something like: Get paid for cleaning your own home!

Yurika Foods could go with a circular like so: Receive a 25 cents rebate for every dollar you spend on food!

What I’m advocating is that you make up a direct mail circular to pull in new prospects. We’ve used such a circular for 3 different MLM programs - we sent out 10,000 circulars asking for $2 for further details of our program, and in each instance, we pulled in more than 4,000 first line distributors. Get yourself a mailing list of 10,000 or more opportunity seekers; make up an advertising circular that whets the appetite of the recipients; then get these circulars into the mail. When the orders for more information come in, send them a sales letter along with your program join-up brochure.

You can have thousands of these brochures printed and mailed to everyone in your area - even to names from the phone book - or to people all across the country…but to be really effective, and bring back a profit for you, you should have a complete mailing package. In other words, you MLM Advertising Circular asking for $2 in exchange for further information about the best MLM Program yet devised can be your door opener - then, you should include other things that should also interest the prospect - in other words, not just a single sheet of paper.

Our own direct mail package usually includes our current MLM Advertising Circular - then our current special of the month: sometimes mailing lists at greatly reduced prices or a special book - and then a listing of our How-To Informational Reports. We figure that with this direct mail package, if they - the recipient - doesn’t want one thing, he’ll want the other. In a great many cases, we get orders for the whole package which sometimes runs to several hundred dollars. The thing is, we’ve been very successful with this mailing package, most of the time pulling in better than 10% orders per thousand packages mailed out. And, our MLM conversion rate - people who send in $2 for further information on our MLM Program and then end up joining the program under our sponsorship has been running better than 30 percent!

How To Parlay Any Multi-Level Program Into Real Riches - start with a good product (How To Make a Real Profit With A Current Sparetime Project). Make up a direct mail advertising circular, send it out to everybody in the country - with a complete direct mail package; and you’ll be home free! I know, I’ve done it with 3 different Multi Level Programs!

START YOUR OWN RUBBER STAMP BUSINESS

Rubber stamps are one of the necessities of a mail order business. You need
to have at least a rubber stamp with your name and address on it, not only
for envelopes, but also for commission circulars and ad sheets that you co publish.
Other rubber stamps you may want to have on hand are ones that say,
in large block letters, things like “SPECIAL!!!,” “ORDER NOW!,” etc. If you
read ad sheet and mail order publications, you may see dealers selling rubber
stamps. How are they doing this?

There are three ways to sell rubber stamps. The first, and easiest, is to
act as a broker for a rubber stamp producer. This is similar to being a
printing broker, outlined in an earlier report in this series. Contact a
stamp maker in your area, and outline your plans for selling rubber stamps
by mail. Explain that this will add business for him that he wouldn’t

otherwise get. The stamp maker should offer a commission to you (or free
stamps) for taking orders. Then, advertise your stamp-making business in
ad sheets and other publications that mail-order dealers regularly read.
When you receive an order, take your commission off the top and forward the
rest with the order to the stamp maker.

The second way is to produce the stamps yourself. This is something you
can set up in your basement or a spare room. Spread the word around the
printers in your area that you are looking for used rubber stamp making

equipment. If you can, find someone who is currently in the business who
is thinking of getting out. Learn the process from them, and you can

probably get good terms on the equipment.

The third way can be done if you have a computer and laser printer, or
access to one. There is a company called Grantham’s Polly Stamp (418

Central Avenue, East Grand Forks, MN 56721 218-773-0331) that sells a
machine called the Polly-Stamp. This machine makes rubber stamps from
your laser printed artwork. Anything you can print on your laser printer

can be made into a stamp in 20 minutes. It uses a light sensitive rubber
-like liquid resin and is very easy to use. As of this time (July 1994),
a new unit costs $1095, but you can get a good refurbished unit for under
$500.

Rubber stamps are a vital tool for mail order dealers. If you offer this
service, you will greatly expand your customer base. Be sure to send your
latest and best offers with the customer’s stamp, and you’ll get even more
orders.

START YOUR OWN CLIP ART BUSINESS

Have you ever seen an ad in a publication that was just text? Just a big
block of words. I’m sure you have, and wasn’t it boring? If you’re

scanning quickly through ad sheets, your eye won’t stop at a block of grey
text. It’ll skip right over. To make your ad interesting and eye catching
use ready-made graphics called CLIP ART.

Clip-Arts are ready-to-use pictures, borders, headlines and other little

pieces of art, printed in groups on a page, that you can clip out and use
in your ads and publications. Clip art can be found at office supply stores,
and from mail order dealers. Here’s how you can get into the business of
selling clip art.

First, you need a source of clip art. If you, or a friend, are artistically

inclined, draw your own. Don’t worry about having to draw it small enough,
you can reduce whatever you’ve drawn with a photocopier. It’s a good idea
to make your art relatively free of small details, since they’ll get lost
when you photocopy the picture. Draw items that would be useful in mail
order ads (business related pictures, money, mail, etc.). Then, reduce

them and assemble them on one page. You now have a product you can sell!

Another source of clip art is other dealers. Many dealers sell copyright

free clip art packages that you can resell, either for 100% profit or for
a commission. The only drawback is it will be the same clip art that others
are selling. That’s OK, though, if you make sure to advertise it in places
where other dealers aren’t.

Finally, if you own a computer, you have a wealth of clip art at your

fingertips. Many graphics and sign-making software packages allow you to
create your own graphics. These can be printed out and used as clip arts.
A laser printer will produce the best, professional quality clip art you’ll
ever see.

START A PET-SITTING SERVICE TURN YOUR LOVE OF ANIMALS INTO A PROFITABLE NEW VENTURE

CAREER OPPORTUNITIES
Flexible hours, Promising salary.Holidays negotiable. Be your own boss. No experience necessary.

If you spotted the above ad in the Help Wanted section of your local newspaper would you laugh, “Too good to be true”? But it is true! Have you always said, “I’d never have the money or the skill to start my own business.” But you do! One of the easiest businesses to start and operate requires very little money. The only necessary skills are patience, time, and lots of love. The business? Pet-sitting!

Jackie McDonald owner of Jackie’s Pals in Houston, Texas, started her pet-sitting business after working eight years in a doctor’s office. “I wanted to do something I enjoy,” she says. “I love animals and I find this work is very calming.” Mcdonald spoke with other pet-sitters in her area and discovered how busy they all were. She felt her neighborhood could support another pet-sitter. She was right. Mcdonald just completed a very busy and successful holiday season.

Pet-sitting involves going into someone’s home and caring for a pet when when the owner isn’t available. The service can include plant watering and mail and newspaper pick-up. The focus, however, is on the animal. Pet-sitting saves a client and the animal the aggravation of dealing with a kennel. Clients expect a variety of services: feeding, watering, liter box cleaner, pill giving, and especially some Tender Loving Care for a lonely animal who misses its master.

ADVANTAGES, DISADVANTAGES

Owning a pet-sitting business has many of the same advantages of owning any business–you are your own boss, you set your own hours (depending on the number of clients you serve per day), and your paycheck will be limited only by your willingness to work. McDonald especially enjoys the flexible hours. “I also work out of my home,” she says, “and that’s a big advantage,” Another advantage of pet-sitting is the opportunity of getting to know some real characters: Missy, the cat that only eats facing north (a real example, believe it or not), or Rufus, the blue-footed Amazon parrot who refuses to stay in a cage. Your list will be endless. McDonald describes the pleasure she finds in meeting both pets and their owners, “Ninety-nine percent of the people are very nice. Most are concerned about their pets or they wouldn’t call me. And the animals love me no matter what.”

As with any business,pet-sitting has a few disadvantages as well. If the business is to succeed, long hours and hard work is necessary. “this is not a get rich-quick scheme,” McDonald says. Holidays will be especially busy. Servicing fifteen pets, each two times a day is not an unreasonable expectation. This doesn’t leave much time for football viewing on New Year’s Day. Unless you’re a real animal lover some of the tasks can be unpleasant: Who wants to clean a litter box twice a day for two weeks? But that wildly wagging tail or the purr of a lonely animal that greets you at the door does make it worth the trouble. So do those paychecks at the end of the Christmas holidays. “you must truly love animals,” McDonald advises, “or you won’t enjoy this business.”

START-UP COSTS

Start-up costs for pet-sitting business are small. Expenses can be divided into three categories: marketing, insurance, and transportation. Initial outlay can be as little as $200 or as much as 4300 if you choose to pay for a visit to an accountant. That isn’t a bad idea. An accountant can explain tax laws and policies governing this type of business. In some states, for example, he or she will tell you not to charge sales tax because you perform a service that is not taxable.

Although most clients will come your way by word of mouth, invest in a few marketing tools. Business cards are essential. Costing anywhere from $25 to $50, business cards can be placed anywhere pets are found–pet shops and vet clinics. Because most vet clients have kennel facilities, some may not allow you to place your card with them. Establish a relationship with a vet in your area, though, and he or she will begin to recommend you when the kennel facility is full. Design a flyer and place copies on community bulletin boards, church bulletin boards, at the grocery store, and any other place you can think of. “Welcome-to-the-community” associations may be willing to give your card to new residents, too. Keep trying to get your business known. People will be delighted with this service when they hear that you are a top quality pet-sitter. If you can afford it, buy an answering machine. Once your business is booming, you’ll need one to take all your business calls.

Clients will ask if you are bonded. This means that an insurance company finds you trustworthy and is willing to put this in writing. An insurance policy protects the homes you enter. If something is broken while you are there, your policy will cover it. Being bonded, however does not protect against damage to pets while in your care. With this type of policy, your premium increases as your business increases. Initially your coverage cost $100 per year. As you client list increases, you can pay as much as $500 per year. Being bonded, however, is worth the expense. Clients are more likely to use your service if they know you’re backed by an insurance company.

Keep a log of business miles traveled in your car. Also keep track of gas and auto expenses. These are all tax deductible.

OPERATIONS

What are the mechanics involved with pet-sitting? When a client calls, arrange a meeting before his departure. This gives you an opportunity to see the pet, familiarize yourself with the routine, and get a key. The client also gets to check you out and give instructions. Appear professional. Have a printed instruction sheet ready for the client to complete. Include space for emergency phone numbers and vet information. Also include a section on pet preferences. A pet whose routine has no disruptions is a much happier one when his master returns. The master will be satisfied and you’ll reap the benefits by gaining a repeat client.

“Suggest that clients limit changes to a pet’s routine,” McDonald advises. the pet will be happier and easier to care for. Provide references to all clients who ask. When you’re just starting out, ask a neighbor whose cat you’ve fed once or twice if she’ll be a reference. Most clients won’t call references, but will be wary if you’ve got no one to vouch for you. An important note here: ask clients to be specific about when they’ll returning. Have them call you when they do get home. Avoid the disaster of one pet-sitter who clients was three days delayed and whose cat went unfed for that time. When you return your clients key you pickup your payment.

WHAT TO CHARGE

Determining a fee is a personal matter. McDonald consulted other pet-sitters in the area to determine an appropriate charge. fees range anywhere form $5 to $10 per visit. Some pet-sitters charge more for initial visit and less for subsequent visits. The fee will also depend on the number of pets involved and the amount of trouble they will be. Obviously the household with three cats, a turtle, two birds, and a hamster should be charged more than the one with a single dog. Decide in advance what your limits are, too. If you don’t care to feed, water, and brush a horse each day be prepared to say no. Once your business takes off, one turned down request won’t affect you.

A wide variety of people will use a pet-sitting service. Certainly vacationers will be a number-one market. Therefore, holiday times will be extremely busy. Some people own pets but have little time to spend with them–couples who both work fulltime, and singles who travel.

A few words of advice and notes of caution:

  • Be prepared for a mess. Bored animals are messy little things. They knock over plants, break vases, and chew furniture. Although yours is not a house-clenaing service, your clients will appreciate your efforts to tidy things up.
  • Follow your client’s instructions to the letter. Even if no one but you knows Fido ate exactly at 6 P.M., do what is asked. Owners can detect when a pet’s routine has gone wary.
  • Pregnant women should be aware of a condition known as toxoplasmosis. caused by a parasitic organism found in cat feces, toxoplasmosis can cause severe damage to a fetus. Pregnant women should use extreme caution when disposing of cat feces or else wait until after the baby is born to start a pet-sitting business.
  • Expect a few complainers. Most clients will love you. Some, however will be annoyed that Fifi’s nails grew too long while she was in your care, or that Bucky seems listless since their return.

A pet-sitting business is an easy one to start. The only requirement is a real love for animals. You will find that people are quite interested in your service and are more than willing to pay for it. McDonald sums it up this way: “this ia a very time consuming business. But I really enjoy it and I’ve learned from it. You’re certainly compensated and it is very satisfying.”

PRODUCING RESTAURANT PLACEMATS AS AN ADVERTISING MEDIUM

The concept is simple: Give free paper placemats to restaurants in your area
with either a prominent color ad or their menu in the middle, and two inch
by two-inch ads around the edge. These ads will make so much profit for you
that if you run up against a stubborn restaurant owner, you can even pay him
or her to take your placemats and come out way ahead. They’d be a fool to
refuse!

The first step in to contact printers in your area and find out what kind of
blank or ready-made paper placemats they can either print or have printed

for you.

Get a quote on at least 5,000, including at least two-color printing.

Compare your quotes and find the printer that will do the best job for the
best price. Make sure this is a printer that will work with you on the
layout of the placemats, if this is new to you.

Once you have your printing costs, which will be your primary costs, you can
figure out how much profit can be made. Your profit will depend, in part, on
how many ads you can put around the perimeter of the placemat.

For example, if the placemat is 11 x 15, you can put a total of 20 ads
around the sheet, leaving a one inch margin around the edge for the printer.
Divide the printing cost, together with your other estimated costs (phone,
postage, travel) by the number of ads, and you have your cost per ad.

For example, suppose your estimated expenses will be $600. Divide that by
20 ads and you have $30. This is how much each ad contributes to covering

the cost of the placemat. Now, figure a target profit margin. In my area,
an ad that will be seen by 5,000 people over an extended period of time
could go for $90. This would be a $1,200 profit!

Now, make a list of restaurants that would be likely prospects for this
service. The best prospects will be locally-owned family-oriented

restaurants that are visited by residents of the area. Small, family owned,
restaurants will be your best bet.

GETTING THE RESTAURANTS: Offer to provide the restaurant 5,000 free paper
placemats with either a large color ad or a color menu printed in the middle
of the placemat. Local advertisers will be featured in small ads around the
outside. When you say the words “5,000 free paper placemats,” you probably
won’t even have to go any further! If the owner’s a hard case, offer to pay
them to take your placemats! Offer $50 and 5,000 placemats. This breaks
down more barriers than you can imagine!

If the restaurant owner has a pre-made ad or menu available, this can be
reduced or enlarged by your printer to fit the center area of the placemat.

Be sure the restaurant’s section dominates the placemat.

Now, contact businesses that are in the immediate area surrounding the
restaurant. Good prospects will be video stores, dry cleaners, grocery

stores, book stores, any business that is frequented by families. Tell them
that you have an advertising opportunity which will put their name and offer
in front of 5,000 people for an extended period of time.

Contact as many possible advertisers as you can. The more you contact, the
more ads you’ll sell. If your prices are competitive and you deliver honest
facts, you should have an easy time selling the placemat ads.

Now, take the ads to your printer and layout the placemat. Put the

restaurant’s ad/menu in the center, and the other ads around the perimeter.

Have the printer print the requested quantity, and deliver them to the
restaurant. It’s that simple!

This whole process can be done easily in less than a month. But, even if it
takes you a month, the example above cleared $1,200 profit (or $1,150, if
you actually had to pay the $50).

Once you’ve done your first one or two and know what you’re doing, you will find that you can run more than one at a time. If you run four placemats per month, you could clear over $55,000 per year!

This is just an example, and your profits could be higher or lower, depending on your area.

But, it should be fairly obvious that this can be an easy-to-run, profitable business that you can start part-time and quickly move into a full-time business!

HOW TO START A MONEY BROKERAGE BUSINESS

…..and Earn $100,000 a Year, Collect Large Fees Helping Others…. and Borrow All the Money You Need….

Becoming a Money Broker is one of the easiest and most rewarding endeavors available. Virtually anyone can become a Money Broker with the smallest investment. You can start this business on a part-time basis, and earn large “Finders Fees,” or open your own office and work full-time with absolutely unlimited income potential.

Until very recently, the “secrets of money brokering” were closely guarded and known only to a few select bankers, investment corporations, and business consultants. No other business offers the potential income figure for so little investment! As an example, starting with less than $100, some money brokers have made $100,000 their first year in the business! This is the ideal way for a man or woman to supplement his or her present income, or change professions after a period of time. It is an absolute “dream-come-true” for the semi-retired, or retired office worker.

There is hardly another business requiring less than $100 in start up cost that can put you into a six-figure income bracket so quickly. None of them give you the power, prestige, or status - the respectability in your community - equal to that of the Money Broker.

To get started, you’ll need stationery, envelopes, and business cards with your own letterhead. When ordering, be sure to include your phone number. Also, have copies made of your Fee Agreement. We have presented a typical Fee Agreement form (which you may duplicate after eradicating the instruction we have given in the blanks).

As we have stated, the investment in this business is small; when you have your stationery, envelopes, cards, and the Finder’s Fee Agreement in hand, you have spent part of it. The other part will be discussed now, because you have to “find” both borrower and lender to really get underway.

Once you have your “working paper,” you will run some advertisements in your local paper under the headings “Money to Loan,” or “Business Opportunities.” Typical ads might read:

MONEY AVAILABLE FOR BILL CONSOLIDATION, HOME REPAIR, BUSINESS EXPANSION, ANY
WORTHWHILE PROJECT.
CALL JOHN JOHNSON - 423-8821.

(This ad would be used to “pull” borrowers) BUSINESSMAN NEEDS CAPITAL FOR EXPANSION. EXCELLENT COLLATERAL AND REFERENCES. CALL JOHN JOHNSON AFTER 4:00 PM - 423-8821.

(This one would be to attract lenders)

In response to the calls or letters from prospective clients, you will have to be prepared (really be prepared by practicing) with the proper answers and sales pitch - i.e., (to the prospective borrower): “Yes, this is John Johnson. Thank you for calling. First I will explain how we operate. I’m a money broker, Mr. (USE HIS NAME). I bring you, the borrower, and the lender, together. I have many different money sources available -
banks, insurance companies, private investment groups of doctors, dentists, lawyers, and other professional people. My sources are in business to make money by lending out money. Let’s see - I need to determine your needs and the purpose of the loan in order to properly prepare the necessary financial papers for formal presentation to the best suited lenders. I may have to take your loan request to as many as ten different lending groups in order to get the loan for you. Once I have an approval on your loan request, I’m paid anywhere from 2% to 10% of the total loan figure… important for you to remember, though, is that I don’t get paid unless I get the loan for you. I do, however, charge a $100 non-refundable Application Fee to cover my expenses in preparing your request for loan papers and presenting this portfolio to the lenders. In a nutshell, that’s how these types of loans are negotiated. Now then, how much money will you need?”

(Note that five successful registrations per week will bring you $500 each week.)

This is where you begin to acquire the information you are going to need to proceed - the amount of money needed - purpose of the loan - terms borrower wants for repayment - and a profile of his background… education, employment record, date of birth, Social Security number, marital status, general health, and number of dependents.

Next you type this information onto the proper forms, assembling all into a portfolio and presenting it with a cover letter to at least five different lenders for their consider ation. When the loan is granted, you collect your Broker’s Fee - a predetermined percentage of the total loan figure.

(TYPICAL FEE AGREEMENT FORM)

YOUR NAME AND ADDRESS
AGREEMENT FOR FINANCIAL SERVICE

The undersigned, _____Borrower’s Name_____ , hereby appoints, _____Your Name_____ , as his Agent and authorizes him to submit to lenders financial data and information supplied by the borrower, for the purpose of the lender of making a loan or investment direct to the undersigned. The undersigned agrees to pay to ______Your Name______ a fee of ______% of the amount of the loan or investment obtained. The undersigned hereby pays to _______Your Name______ as a non-returnable fee for the time involved to appraise the feasibility of loan requested; this fee is separate from any other fees due, if loan is obtained.

Date: _________________ Borrower: ________________________________________

HOW TO START YOUR OWNSUCCESSFUL WINDOW WASHING SERVICE

Here’s a business that, almost more than any other with equal potential for real wealth, meets the most stringent requirements of just about any skeptic. In fact, there’s so much in favor of the “little guy” with this business, it’s a real mystery why more people don’t choose this one as the vehicle for their ultimate independence and financial security.

This is a business that can make you rich very quickly… It’s a kind of service business that can very profitably be operated by one person - male or female… The basic knowledge needed for success is simple and easy to learn… Very little monetary investment is needed for equipment - usually less than $100… There are virtually no storage space requirements… You can operate out of your home for virtually as long as you like, and yet, there’s a real demand for this type of business everywhere…

The success potential for window washing services is present in the smallest of towns as well as the largest metropolitan areas. Your risks will be minimal, while your rewards can far surpass even your wildest dreams. Generally, a one man operation in a city of 50,000 can expect to gross $4,000 or more per month after just 90 days. Operating expenses for one person operations grossing this amount should be less than $1,000 per month.

Ideally, your plan should be to solicit new accounts, do the work yourself and establish a regular customer route. Once you’ve established such a service route, and you’re beginning to realize a good profit, you should hire part-time help to do the work while you solicit new accounts and establish more regular customer routes.

You should concentrate on providing regular window washing services for all the one and two story office buildings and storefronts in your area, start with those closest to your home and expand your efforts outward. Choose a busy thoroughfare leading into your city’s downtown area. Select the one closest to your home and begin calling on business owners and store managers all along this street into the downtown area.

Usually, you won’t have to do much more than introduce yourself, briefly explain your services, and leave your business card. We did this regularly on a once-a-week basis, and after 6 weeks, we had enough business to keep one man busy - 6 hours a day, 5 days a week.

Until you become well-established, don’t even bother soliciting work on windows higher than the second story. However, it’s best to call on every business, one after the other as you make your way to the downtown area. Later on, you can call upon churches, private schools, businesses located on side streets branching off the main thoroughfares, and even homes if you’d like to try that market. Generally though, you’ll find the residential market too time-consuming to make your efforts really profitable, plus the fact that you simply won’t be able to charge enough to make it worthwhile in comparison to your commercial customers. Apartment houses and condominiums are quite a different story however, particularly when you can land several customers in the same building,

As mentioned earlier, you can headquarter in and operate completely out of your home. You can store your cleaning equipment and supplies in a corner of your garage. Your bookkeeping and other paperwork can be taken care of at your kitchen t able, with whatever office supplies you need, easily stored in a dresser drawer.

Speaking of office supplies, you should have a supply of business cards - and an adequate supply of billing statements with your business name and address, plus mailing envelopes and return reply envelopes. You can get away with rubber-stamping your business name and address on your statements and envelopes, but your business will grow faster - you’ll probably also save time and money as well - by going with printed supplies from the beginning.

There are no “real reasons” not to list your home address as your business address, but listing a post office box number -if you prefer - will not really harm your image. The important thing is personal contact - someone from your company regularly calling upon your prospective customers.

Talk with them. Listen to them. Get to know them. Find out who’s currently doing their windows for them, if they have any complaints and how you can offer them a better deal. When you’ve actually investigated the service they’re already contracted for, and you’re certain you can offer them a better deal, put your ideas into the form of a written proposal and give it to them. Don’t be afraid to submit a proposal for a better deal, but remember when you do, your proposal should offer more than just a price break. Under cutting a competitor’s price usually means less profit for you, and an overall deterioration of your reputation. It may temporarily result in more work for you, but you’re in business to attain wealth - not work yourself into an early grave…

If your spouse is home during the day, she can answer the phone for you and generally set up appointments for you, while you’re out making sales calls. She can also type out your monthly statements, see that they’re sent out on time, and pretty much handle your bookkeeping for you. Should it not be feasible, or for some reason, inconvenient for your wife to handle your incoming calls for you, look around until you find a good, dependable Telephone Answering Service. Many of these telephone answering services also handle typing jobs as well, so if you’re lacking someone to handle these chores for you, chances are you can find all the services you need without too much of a search.

It’s important with this type of business that you have a “live” voice answering your calls. Selecting the right people to handle your calls, and spending the extra time necessary to train them according to your desires - even paying a little more to have things done the way you want them done - is almost always well worth the time and added expense. Remember, this is a service business with your growth dependent upon the personal contact you and your representatives have with prospective clients. Work on it, develop it, and cultivate your personal contact transactions.

As the size of your company increases and you hire crews of people to handle work assignments, you can usually get your answering service to take on the added duties of job assignment notification or dispatcher. All of this simply points up the possibilities of operating your business out of your home indefinitely, should you choose to do so.

If somewhere along the line you decide to set up an office in a location other than your home, you might want to make an offer or otherwise induce one or two of the people from your telephone answering service. Regardless of how large your work force becomes, it’s always best if you supply the window washing equipment and supplies.

Employees should be allowed to take the equipment home with them, and required to use their own vehicles for transportation to each job site. By all means, spend the extra money to supply your workers with uniforms. Matching shirt and trousers with a big patch on the back of the shirts, listing your company name and phone number, is not only impressive in projecting a professional image, it is also one of your cheapest and best advertising methods.

Once you have hired people to do the actual window washing for you, get a couple of magnetic signs showing your company name and telephone number. Be sure to “wear” these signs on your car as you make your sales calls and spot check on the progress of your work crews. Later on, you can get similar signs for your crew chiefs. If you should opt for company-owned vehicles, you’ll find vans to be the most convenient and serve your needs the most efficiently. Be sure to have your company name, phone number and
logo printed on each side of these vehicles - and allow your crew chiefs to drive them home at night - all of which benefits you with practically free advertising.

The kind of equipment you’ll need to professionally wash windows is relatively simple… A 12 or 18 inch window brush, aluminum telescopic brush handle… 6 inch, 10 inch and 18 inch squeegees with replacement rubber blades… A couple of plastic or galvanized water pails, one 2 gallon and the other 5 gallon’ And an 8 - foot step ladder, plus maybe a 6 foot straight ladder…

Your start-up supplies should include 5 gallons of liquid soap… a good supply of clean rags, towels and chamois… And a sharp razor blade scraper…

This entire list of equipment and supplies should total no more than $250 in cost. You will need to add to your equipment only as your business grows and you have the need to hire more personnel…

Some professional window washers are proclaiming an alternative or “better method” than with the use of window brushes and squeegees. They’re advocating the use of “strip washers.” These are 3/4 inch pieces of aluminum pipe covered with a nylon sleeve that fits the pipe. These are similar in appearance to the handy do-it-yourself paint rollers, and are used in much the same manner. These strip washers reportedly work very well on all but the dirtiest of windows.

Another alternative is an extension pole and brush device. Water is pumped through the handle and out the brush in a rinse-wash-rinse cycle. Most professionals claim this device is ideal for second story windows, but for best quality workmanship, they still prefer the basic brush and squeegee approach.

Still another alternative is a hose-water-fed brush that utilizes deionized water where ladders aren’t feasible. Deionized water is a kind of water from which all minerals and foreign elements have been removed. Using this kind of water assures the window washer an easier and faster job with no worries about streaking or water drops.

Your prices should range between $20 and $25 per hour. Pay for hired help should start at $5 per hour. It’s important that you do some homework on the various glass treatments in vogue these days. Many of these coatings or coverings require special treatment such as the use of soft towels instead of brushes that might scratch the surface of the window coating.

The professional technique for washing windows cleanly and in the least amount of time is as follows: A few drops of cleaning solution in your bucket of water. Remember, too many soap suds are detrimental to quality work. Wet your brush from the bucket and then scrub the window. Take your squeegee and make one wiping pass across the top of the window. Be sure to keep the end of the squeegee pressed firmly against the molding or top sill of the window frame. Wipe the squeegee, and then do the same thing down each side of the window. From this point on, it’s just a matter of wiping the window clean with one continuous stroke. You do this by arching and looping your wiping strokes across the window pane, back and forth, never stopping or lifting the squeegee blade from the glass. With this method, you can wipe even the largest window clean in just a matter of seconds. Practice at home on your own windows and those of your neighbors. You will quickly develop a knack for this method and wonder why you never discovered it before, when you’ve finished with the squeegee, take a chamois and carefully “blot-wipe” any excess water that may not have been picked up along the sides and bottom of the window frame. In reality, that’s all there is to it.

You’ll find the spring and summer months to be your busiest, but because of the increasing popularity of painting holiday scenes and special sale announcements on business windows, be alert for year round opportunities along these lines as well. Keep plugging away and offering your services to businesses throughout your area, particularly along those busy thoroughfares where moving traffic contributes to the build-up of dirt & grime on windows.

When you’re ready to hire helpers or people to do the work for you, a simple ad in your local newspaper’s “Help Wanted” column should bring you more applicants than you will ever use. After you have hired the one or the ones you want, keep a record of the ones you liked but did not hire, and check with them when you want to add onto your crew of workers again.

Bulletin Board notices will also bring in a surprising number of applicants. Another good idea is to spread the word that you’re looking for part time help, amongst your local firemen, policemen and teachers. Depending on your are’s pay scales, you
can also do pretty well by contacting the temporary help services in your area.

About the only regular advertising you’ll need to do is a medium to large display ad in the yellow pages. This is a must because once you’re established, you’ll find at least 50% of your business coming from having seen your ad in the yellow pages. An “insider’s” trick to advertising in the yellow pages - Try to name your business with the very first letter of your business name beginning with A-B or X Y-Z. Statistics and surveys tend to prove that when people look for a service in the yellow pages, they invariably pick from either the top or the bottom of the alphabet.

Aside from the yellow pages, your next best advertising will be the “reminder” kind, such as note pads with your company name imprinted on them, special calendars or holders, special date or appointment books, and/or sports caps with your company name/emblem on them. However, as this kind of advertising is quite expensive, it’s good to keep it in mind, but best to hold off on it until you can well afford it.

Any radio, television, newspaper and/or direct mail advertising efforts will cost you much more than any business you receive from it, so don’t even consider this type of advertising. However, do think about, and submit “press release” material to these media as often as you can, because any publicity coverage they give you will surely be well worthwhile.

Telephone soliciting for business works very well, but you should have a list of businesses and their telephone numbers, plotted out according to new routes you are trying to build. Time spent travelling between jobs will cost you money, just as time spent looking up telephone numbers along a certain planned route will seemingly take forever. If and when you do decide to drum up new business by phone, you’ll have much greater success if you can offer some sort of promotional gimmick to get them to try your service.

We had great success one time by offering to do the windows for free if they’d let us put a sign in the window - These windows cleaned by AAA Window Cleaning Service - 666-5824… Another time, we did the windows for half price as an introductory offer… And still another time, we joined with our telephone answering service - on a combined promotion… half price on three months of telephone answering service just for trying our
window washing service… The ideas, gimmicks and promotions you can use are limited only by your imagination…

Later on, we hire some good-looking college girls - on a commission basis - to call on businesses along the new routes we were trying to develop. They just introduced themselves as representatives of our firm, explained our services and offered a half price introductory service. They ended up selling better than 60% of the businesses they called upon.

During one summer, we even tried a crew of these young ladies as window washers - they weren’t the best… We dressed them in snappy red & white suspender-type short-shorts and drew quite a crowd on each job. It was good advertising for us - we got free newspaper and television coverage, and an untold number of new business leads - but the glamour of the whole thing grew old very quickly. But it was a gimmick that brought in new business, caused a lot of people to recognize that we were in the window cleaning business, and made our selling job easier.

Truly, this is an easy business to start… and with just a little bit of imagination on your part, as well as persistence and quality work man ship, you can easily become as financially secure as you want… All it takes is action on your part, so reach for it and may you always enjoy the fruits of a bountiful success.

OTHER SOURCES FOR ADDITIONAL INFORMATION:

International Sanitary Supply Association 5330 North Elston Avenue
Chicago, IL 60630

BUILDING SERVICE CONTRACTORS
International Association
301 Tower, Suite 525
Vienna, VA 22180

American Institute of Maintenance
1120 Chevy Chase Drive
Glendale, CA 91205

BUILDING SERVICE CONTRACTING
Economic Development Administrators
Department of Commerce
Washington, DC 20001

Tucker Manufacturing
PO Box 848
Cedar Rapids, IA 52406

UNGAR (Strip-washer Distributor)
254 West Lincoln Avenue
Mt Vernon, NY 10550

Von Schrader Company
9112 Place
Racine, WI 53403

NATIONWIDE LEAD SERVICE
PO Box 2712
Appleton, WI 5493

Barra Chemical Corporation
8851 N. 21st
Phoenix, AZ 85015

SERVICEMASTER INDUSTRIES
2300 Warrenville Road
Downers Grove, IL 60515

ARMTRONG BUILDING MAINTENANCE COMPANY
Franchise Division
5308 Cole, SE
Albuquerque, NM 87108

HOW TO START YOUR OWN SUCCESSFUL BUSINESS CONSULTING SERVICE

A consultant works with the management of a business to improve the profitability of the business. Working with the top management, you can rest assured the consultant is a very highly paid individual. Some consultants charge $100 per hour. Others charge $1,500 per day for their services, and still others work on an annual retainer fee of $12,000 to over $30,000 per year from any number of large corporations.

Until a few years ago, the title “consultant” was more or less limited to retired diplomats and top corporate officers. In other words, until recently, the consultant’s position was more honorary than actual. But that has all changed dramatically in the past few years.

The number of consultants for almost any problem in life has increased by tenfold or more during the past ten years! And the field of consultants is continuing to grow. In fact, independent consulting is one of the fastest growing businesses in the country today!

A consultant is an expert at recognizing problems and shaping solutions to those problems. The need for business problem solvers - among large and small businesses worldwide - has never been greater. The ever changing moods of the buyer plus the myriad of crisis situations businessmen face almost daily, have created this “seller’s market” for the alert consultant.

Reaching for a consultant when problems arise is as natural as looking for the sun to come up every morning. When you’re not feeling well, you call for the services of a doctor. If your car isn’t running right, you take it to a mechanic. And so it is with a businessman when he encounters a problem - whether it be in the field of accounting, legal, sales or customer relations.

Another side of this need for consultants is in the case of the over enthusiastic entrepreneur who rushes headlong into a business in which he has little or no experience. Many such dreamers invest their life savings in questionable projects without even considering the idea of bringing in a competent business consultant to analyze and evaluate their plans.

Even experienced people are prone to overrate their own ideas. The image of the end result, and dedicated enthusiasm toward the attainment of one’s goal are the prime prerequisites for success; however, unmerited enthusiasm and dedication can also be very dangerous as well. Unless it is based upon solid research, it may cause people to chase headlong after nonexistent rainbows. And that’s where you can fit in as a business consultant.

It is not necessary for you to have owned or operated a successful business to become a successful business consultant. Nor is it imperative that you have been in management or have held a titled position. You will, however, need the ability to sell yourself, and an up-to-date understanding of the area in which you intend to assist others.

The first step is to make an honest evaluation of your own training and experience. You might be an ambitious tax consultant who was never recognized for your abilities. You might be especially good in such general areas as systems design, marketing, advertising, distribution, sales, or even efficiency, time management, scheduling, expediting or productivity. There are hundreds of consultants across the country specializing in Direct Mail and Mail Order operations. Most of these people enjoyed some measure of success in those fields, and then discovered the easier way - advising others on how to operate successfully. There are consultants for people who want success with a garage sale, party plan merchandising, or even multi-level operations. The important thing is to choose an area in which you’ve had some experience; an area that you have spent some time learning about and of course, an area of work that you enjoy.

Almost everyone is afraid of the responsibility involved. They claim they don’t have the experience or the knowledge. Such was the case of a young lady we know who was seeking work as a personnel clerk. She had worked five years as assist ant to the personnel manager of a large manufacturing plant, yet when we advised her to become a consultant to people looking for work or to start her own resume writing service, she pleaded lack of knowledge, experience and ability.

Just about everyone has had special training in a certain line of work, and they’ve gone on to absorb special studies or education along the same lines, and most people have worked all their lives along or very close to a specific line of endeavor. So, why shouldn’t a woman who has worked 20 years as a waitress represent herself as a consultant to the training program for waitresses within a restaurant organization? A shipping and receiving clerk would be a natural for setting up efficient operations and for solving problems for businesses just beginning or expanding their production output.

The point is, most people don’t realize how much expertise they really have, or the probable marketability of their training, knowledge and experience. The important thing is to look over your educational strengths, combine that with any special training or on-the-job experience, and then offer your expertise to help others with their problems along the lines you know best.

You don’t need a big, fancy executive type office in order to get started, especially if you start your consulting business on a part time basis. A spare bedroom, a section of the basement, or even a corner of the dining room, will do very nicely. If you handle your own bookkeeping/filing, you will need a ledger of some kind, and a file cabinet or two. You will need a good typewriter if you plan to do your own correspondence. An alternative is to do all letters, etc. in longhand and hire someone to put them in final form for you. Check the local high school or college. They may be happy to post your ad for a young lady looking for part-time work.

Instead of going to the expense of paying for a business phone, use your residence phone and train all members of the family to answer it in a business-like manner during normal working hours. Save copies of all the sales letters you send out, and of course, all job proposals you submit. Set up your file system with your final plan in mind, and you’ll save a lot of time as well as frustration. Get the kind of file folders that hang from the sides of the file cabinet’s drawers, allowing you to position the file folder title anywhere across the top of the folder. Then as you add clients to your file, you can keep them in alphabetical order without having a jumbled-looking file drawer in which you have to search for each title. It’s also a good idea to keep your active accounts in one drawer, your “hoped for” accounts in another, and master copies of all your letters, proposals, business contact information and records in still another drawer. You’ll also need business cards. You nearest quick print shop can usually order these and help you in selecting wording and design.

Whether to rent, lease or buy a copy machine is up to you. But virtually no business can get by without file copies. Carbon paper means a loss of efficiency, and running over to the corner shop to get copies is going to cost you time and money, so be sure to fit some sort of copier into your business start-up costs. If impossible at the very first, use the old carbon paper - you must have a copy for your file.

Just how good a typist are you, well you can write sales letters, and how busy you want to be, should be the deciding factors about the typewriter. If you type at all - and there will always be at least a few letters that you should type personally - we suggest again that you go for the long haul probabilities and rent, lease or buy the best and most modern typewriter you can afford. Later on, when you do move into that “dream” office, hat will be one less piece of equipment you will have to be concerned about.

Once you’ve decided what area of business consulting you want to be in, and have your office or working space set up, the next thing is to let people know you’re available for work. Definitely use some common sense and applied knowledge before spending any money on advertising. Generally speaking, you will pick up some customers, regardless of the problem area you specialize in, by advertising in your area’s most popular newspaper. However, we wouldn’t recommend much more than a small ad in the Sunday editions, unless you’re a direct mail, multi-level or garage sale consultant.

Check with your Chamber of Commerce for a list of trade and specialized business publishers in your area. Either pick up a sample copy of the business journal at the local newsstand or write to the publisher and ask for a sample. Look through those catering to the type of business you want to serve. Check the editorial styles and types of advertising they carry, then select the one that corresponds with your needs. Basically, unless a publication reaches the people you are trying to sell to, don’t advertise in it regardless of style, quality, or advertising rates.

Radio or television would probably be a complete waste of ad vertising dollars, unless you’re offering help with direct mail, multi-level marketing or garage sales. The best time for any broad cast advertising in order to reach you best prospects seems to be in the evening hours after the late-night news, when these people are either still laboring over their special projects or relaxing before going to bed. If you do use broadcast advertising, the commercial is very important. Really concentrate on this, and use a lot of common sense in writing the message. Even if you engage the services of an experienced broadcast copywriter, make sure the message speaks to your potential customers, and convinces them that you can help solve their problems or improve the profit picture of their business.

Finally, where to advertise. Go with a quarter-page ad in the yellow pages of your telephone directory. The space salesman will help you with the ad, but remember, you want it to catch the eye of your particular client, and offer a promise of an end to his problems. Always talk to your kind of people, emphasizing the benefits of your services. It’s not good practice to quote or even discuss prices in either your advertising or on the phone when people respond. Always get name, address and telephone number, then explain your services in general. Set up an appointment to look over their operation, analyze their needs, and make a written proposal to solve their problems.

There may be a number of factors involved in establishing your fees, but starting out with beginning and small businesses, and until you line up 50 regular clients, your best bet would be $50 per hour. Count on two to three hours per clients per day, and devoting 10 days per months to work on their needs, you’re talking about $1,000 to $1,500 per month from each client. Multiply that times 50 clients, and you’ll be grossing $5,000 to $7,500 per month. As a one-man operation, you’ll be plenty busy.

Insiders in this business say a person can leave his regular job on Friday, start a consulting business on Monday, and within six months, have an income of more than $100,000 per year. Suffice it to say that a beginning business consultant should earn from $30,000 to $60,000 before taxes and office expenses, in his first year in the business.

There’s still another very important method of finding new clients, and that is via Direct Mail solicitation. This is done either by postcard or sales letter mailings. For a mailing list of local businesses, check the yellow pages of your telephone directory, under the heading “Mailing Lists.” Tell the advertiser the kind of mailing list you need - if they don’t have it, ask them for the names of suppliers who might be able to supply your needs. Alternately, you could compile your own mailing list of prospects most likely to be interested in your services. Mark the names you want in the area business directory, and pay someone to input these names onto a computer for you. The computer should be able to supply you with peal-and-stick address labels at a nominal cost. Putting your list on computer from the start will save you thousands of dollars in money and count less hours of work.

Your postcard solicitation should basically be an elaboration of your printed advertising. In other words, an ad or a Direct Mail Consultant might be transferred to a postcard along these lines:

ARE YOU HAVING TROUBLE GETTING RESULTS
WITH YOUR DIRECT MAIL BUSINESS???

I can help you! Show you how to double, maybe even triple the response from your mailings! Expand your market! Increase your profitability!

Whatever your needs, I can HELP! Whatever your problems, I can SOLVE THEM! Call now, and let me explain.

After the message on the postcard, add your telephone number and your name, followed by your identification as Direct Mail Consultant.

A direct mail solicitation sales letter simply uses more words than the postcard, reads smoother, and forces the reader to respond as you direct him. Your sales letter can be any length needed to tell your story and achieve the objective. To be successful, though, it must embody and follow the “AIDA” form: A = Attention; I = Interest; D = Desire; A = Action on the part of the reader.

Another point to remember when writing sales letters: Always appeal to the needs and wants of the person who’s going to be reading the letter. He will start reading to see if your services can benefit him. He is greatly interested in more profits, reduced production costs and higher efficiency. He is looking for answers to his most pressing problems. Keep these elements in mind when you write a sales solicitation letter, whether for yourself or for a client.

People receiving sales letters are somewhat more responsive to a letter that is typed, as opposed to one that is typeset. But the typed letter must be “letter perfect,” and not of a different or unusual style of type. As a consultant, your letterhead should be simple while still conveying to the reader a sense of class. Your paper should be the best quality you can afford - not flamboyant, but sending a subtle message of success. Direct mail surveys show that slightly better numbers of responses are received when a light beige or off-yellow paper is used.

Basically, your letter should do what the postcard does for you - move the recipient to call you and allow you to set up an appointment to discuss his needs as your client. Whether you’re writing an advertisement or a sales letter, it’s important that you have the objective clearly in mind - what you want the reader to do. With this in mind, you needn’t use the “hard sell” approach quite as forcefully as someone asking for money on the first contact.

All that’s left is meeting with the prospect, listening to his problems, and hearing what he wants, then write out a proposal to solve his problems and satisfy his wants. This means selling yourself to the prospect - assuring him you know what you’re talking about, and that you can make him more successful.

There you have it - a plan that can lead you to success as a Business Consultant. Remember, though, no amount of research, reading, listening or investment can make you successful until you do something with them. Action on your part is the absolute ingredient that must be added, and that’s up to you. Your future is in your own hands.